Urban Beat

RHYTHM by J. – The Spiritual Essence of Refined Masculinity

Inspired by the timeless elegance of Eastern traditions and the modern Muslim man, RHYTHM is a fragrance that harmonizes sacred sophistication with contemporary charm. This scent tells a story of faith, confidence, and understated luxury—a olfactory tribute to the man who walks in balance between devotion and worldly grace.

The fragrance opens with a bright spark of lemon and bergamot, softened by the delicate sweetness of apple blossom—like dawn breaking over a quiet mosque courtyard. At its heart, rose absolute and saffron intertwine in a regal dance, evoking the gilded pages of ancient Islamic manuscripts. The drydown reveals profound depth with sandalwood, oud, and amber, creating a warm, meditative trail that lingers like the echo of a prayer